Blar i USN Open Archive på forfatter "Wilson, Hugh N."
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Pride in my past: Influencing sustainable choices through behavioral recall
Rowe, Zoe O; Wilson, Hugh N.; Dimitriu, Radu; Charnley, Fiona J; Lastrucci, Giovanna (Peer reviewed; Journal article, 2019)Emotional appraisal research has demonstrated that recalling a past behavior and its associated emotions can influence future behavior. However, how such recalled emotions shape sustainable consumer choice has not been ...